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Today’s consumers are exposed to thousands of advertisements every day – and they’re getting burned out. The constant influx of marketing messages has led people to simply ignore the bulk of them. This makes it incredibly difficult for brands to get through the defenses consumers have built up and influence their buying decisions. Marketers and […]
Most industries, truth be told, have been revolutionized by the changeover from analog to digital. Vinyl records gave way to CDs as just one part of a never-ending transition from old school to new. Yet, it’s taken some time for the event industry to go through its own revolution brought on, in part, by the […]
It’s physiologically given that we need food to survive. Food primes our organic engines, and much like animals in the wild, if we don’t eat, we die. But how we differ from our animal counterparts is what we eat is more than a means to survival. Food also offers an emotional connection. You probably have […]
By now, doing things virtually has become a way of life. For event planners, this often means working with clients that you rarely or never see in person. While things are slowly starting to return to “normal,” many people are still working from home and attending events virtually. Living life behind the laptop is now […]
Hybrid events became popular once Covid-19 entered our lives and, although restrictions are being lifted and in-person events are returning, this event format is expected to stick around. The adage “the more, the merrier” should come to mind when planning your hybrid event and direct you to create an inclusive event. You want everyone to have […]
According to the U.S. Bureau of Labor Statistics, there were approximately 125,900 event planners in the United States in 2020. The event planning industry is expected to grow at around 18% over the next 10 years, a significantly higher rate than the overall average of 8%. While these numbers are promising for the industry, they also show […]
When an event planner wants to attract attendees, they’ll typically think about logistical issues. For example, is the venue close to a significant airport, or does it have sufficient space and an “all in one” element to make movement easier? Yet times are changing, and it’s not enough to design an event this way anymore. […]
Have you ever received an invitation to an event and had a lukewarm reaction until… you saw that the event was being held in a fabulous locale? According to a study from the Journal of Convention & Event Tourism, you’re not alone. The study found that event attendees hold the venue (and local attractions) in higher regard […]
As an event planner, you must be on the lookout for ways to improve the event experience and ensure that your attendees make the most of their interaction. In the modern era, this means that you need to embrace the concept of artificial intelligence (AI) and understand that there are many ways to use these […]
When the effects of the pandemic first became evident, some people were quick to predict the demise of the event industry. People simply wouldn’t want to meet each other face to face anymore in this “new world,” they hypothesized. Every type of meeting or event would now need to become virtual, and the industry would […]
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