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As professional event planners, having a lot on your plate is inevitable and you can’t just rely on memory alone to keep track of all things. That’s why keeping an event checklist with you should be a requirement when planning your next event. An event planning checklist is your personal guide to keeping things organized […]
If you’re planning an event near the holidays, have you considered how you’ll handle the culinary aspect of the event (that is, if you are planning to offer food and drink)? If you’re not planning to treat attendees to gastronomic delights, there’s something you should know. According to a survey of 2,000 Americans, food is […]
It’s no secret that in recent years, the increasing number of remote workers has risen exponentially. As we enter this new wave of learning, we are no doubt faced with some unique challenges to navigate along the way. Holiday parties serve as a celebration of company milestones, recognition, and the opportunity to create a sense […]
As an event planner, you know just how vital sponsorships can be. The right sponsor can provide you with the financial backing you need to “wow” your attendees while also lending credibility to your event. While this is certainly nothing new, the effects of the COVID-19 pandemic have impacted sponsor relationships. In the past, event […]
From choosing the perfect location to planning your promotion strategy, countless decisions go into organizing a top-notch event. Using past experiences to make educated decisions is nothing new. However, today’s technology makes it easy to collect a wealth of data. This makes decision-making a breeze and helps make each event better than the last. Data-driven […]
From expos and product launches to user conferences and VIP dinners, B2B events can play a significant role in a company’s marketing strategy. Done right, these events can drive sales and boost your clients’ bottom line. While return on investment (ROI) is essential for all events in the B2B marketplace, not only do you want […]
The next time you’re watching your favorite TV program, don’t fast forward past the commercials. Pay close attention to them, and you’ll notice that some companies consistently neglect to include a diverse group of participants in their commercials. Or, if the participants are diverse, they aren’t given equal camera time. Yes, this happens in 2022. […]
In the business world, as sterile as it may be from time to time, relationships matter. According to the well-worn phrase, people do business with people they know, like, and trust, but it’s even more relevant in an age where this business is often conducted at arm’s length. In other words, it takes a lot […]
Event planners are hardy individuals, always ready to roll their sleeves up and turn out miracles. While they may not be afraid to put in the hours necessary to plan a successful event, they won’t turn their nose up at the opportunity to streamline either. And this is where new technology comes to the fore […]
Event sponsors are an invaluable resource for event managers, especially those who find themselves with aspirations above their budgets. But, sponsorship is a give-and-take relationship. Of course, sponsors want to ensure that their companies are reflected favorably within your events in exchange for their financial support. But, they want more than simply having their logos […]
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